Seventy five percent of health care costs come from chronic diseases that are preventable and largely related to lifestyle. To complicate the situation, multiple comorbidities form from similar habits. We know that forming new habits takes time and a series of small incremental changes, yet we often simultaneously expect patients to change their entire lives after years of leading different lifestyles and often without the active support of their household.
How might we reduce chronic diseases? How might we engage the young?
The affordable care act gives Sibley the opportunity to address people’s health habits while they are still healthy. While it is true that younger people rarely visit their primary care physician, many take up helpful activities or habits to address their holistic views of health, including yoga, aerobic exercise, and eating unprocessed foods. The objective is to meet the younger health consumer where they are comfortable, and to leverage existing habits to present a complete array of opportunities to improve health as a holistic pursuit. Informative social and community “wellness” events naturally incorporate aspects of acceptance and belonging while simultaneously sharing current research. The goal is to make “healthy” an exercise in satisfying intellectual curiosity, physical pursuits, and ignite cultural phenomena.
Key Insights about millennials & Health
- Primary Care Physicians don’t have the answers to my questions
- People have health rituals they participate in weekly or monthly but this does not include clinical care
- “Healthy” is an identity achieved by addressing physical and emotional needs
- The hospital is seen as a place for the sick, only one dimension in the approach to health
- Seeking education addresses a need for self-reliance
These are insights we have gathered over the past few weeks but we can certainly learn more. This week, please engage people you know, the young, and those that might not go to the doctor regularly. How might we engage them as future patients? Reach deep into the conversations; think about both what they say and what they do. How might that reflect on how they feel and think? Finally, please share your findings with us!