We're Reading: The Power of Storytelling

We're big believers in the power of storytelling. When we're working on a design challenge, stories are a fantastic way of conveying experiences, ideas, prototypes and feedback.

Writing in the New York Times, Alina Tugend looks at the power of storytelling.

It’s been called a strategic tool with “irresistible power” by Harvard Business Review. And “the major business lesson of 2014” by Entrepreneur magazine.

What exciting new 21st-century technology is this?

The age-old art of storytelling — something humans have done since they could first communicate. So why has it become this year’s buzzword? And what is its new value?